Alex Purcell builds music technology from lived research.
Alex is a researcher, musician, creative technologist, and founder of Sound Palette Inc. Jambot grew out of his PhD research into participatory, inclusive musicking experiences involving virtual reality, artificial intelligence, and neurodiverse communities.
The company did not begin as a generic AI startup. It began inside a doctoral research path asking how music, movement, space, and technology can support meaningful participation for people who are often underserved by conventional creative tools.
Alex’s PhD work at Wilfrid Laurier University focuses on community music, participatory arts research, VR musicking, and neurodiverse musical engagement. The Tributaries pilot study explored virtual reality musicking with autistic children, shaping a core belief behind Sound Palette: advanced music systems should respond to the whole person, not just a prompt.
Jambot is the product expression of that research-creation arc. It takes questions from inclusive musicking, embodied interaction, autism, and real educational practice, then turns them into a child-centered system for responsive musical play, regulation, and expression.
Founder highlights that matter to investors.
Alex brings together academic research, performance practice, education, and hands-on product building across AI, VR, and adaptive music tools.
Researching participatory and inclusive musicking experiences through community music, virtual reality, artificial intelligence, and neurodiverse communities.
Sound Palette is shaped by lived neurodivergent musical intelligence, with accessibility and agency treated as design advantages.
Hands-on work across Apple Vision Pro prototyping, Unity, Xcode, Logic Pro, Max/MSP, and responsive audio-visual systems.
Guitarist, arranger, multi-instrument educator, and performer with years of practical experience inside real musical workflows.
Presented work at Neuromusic and accepted for 2026 presentations connected to community music, youth, VR musicking, and inclusive creative technology.
Founded Sound Palette to steward Jambot and related patent-pending work from research insight into a focused product platform.
From research question to company.
MA in Ethnomusicology
York University work leading into deeper questions about music, meaning, identity, and participation.
PhD in Music – Community Music begins
Doctoral research at Wilfrid Laurier University focuses on inclusive musicking, VR, AI, and neurodiverse communities.
Sound Palette Inc. formed
The company becomes the home for research-creation IP and the product path behind Jambot, Studio, Quest, and Brush.
Jambot patent-pending
The platform advances toward an autism-first music technology system for neurodiverse children, with a broader creative product family underneath the Jambot brain.
Founder-led, research-backed, product-focused.
Sound Palette is keeping the deepest mechanics private while sharing the human story, research lineage, premium product vision, and platform ambition with aligned investors.